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Is Your Practice Group the Best Fit for You?

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the…

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Golden rules for PR in the Middle East

Whether you work agency-side or client-side, if you are looking to doing some press work in the Middle East make sure you don’t fall in the same pitfalls as others have before you. Below are four things you need to…

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Introduction to Public Relations

What is Public Relations (PR?) PR Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create…

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15 tips for a successful PR career

Be a sponge. Curiosity may have killed the cat, but it made the PR pro. Whether you're just starting out or if you've been in the business for years, it's incumbent upon you to constantly learn in order to stay…

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