You’re walking into a new business pitch, do you know where your personal brand is? It’s 9 a.m. on a Monday, do you know where your personal brand is?? Your manager is making small talk with you by the Keurig,…
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy…
A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the…
PR can be a valuable tool in promoting your business. However, you must put a great deal of thought into the way you approach PR: it is really important, before plunging into a spate of activity and promotion, that you…
Step 1: Understand the Media Universe Current media professionals will be the first to tell you that knowing what area of the industry you want to get into is the key to your success. So, what we’re saying is, don’t…
Whether you work agency-side or client-side, if you are looking to doing some press work in the Middle East make sure you don’t fall in the same pitfalls as others have before you. Below are four things you need to…
What is Public Relations (PR?) PR Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create…
Be a sponge. Curiosity may have killed the cat, but it made the PR pro. Whether you're just starting out or if you've been in the business for years, it's incumbent upon you to constantly learn in order to stay…